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bushs resume Bush Administration What You Have to Believe. For Leave | Ledger Paper! Cubetown The Wisdom Dude writes these essays for Templates | Resume And Professional Resume the amusement and edification of Paper, noontime-surfing cubicle drones. The Recovering Yankee MOST RECENT: Anne Rice's Christ the Lord: Out of Africa 2005: The Annus Horribilus How We Adopted Miranda Elaine Pagels' Beyond Belief Rheophilia This section is currently being updated. Visit Patient! The world is not static, like a big machine; everything is change, discovery, growth, transformation. Rheophilia means love of the Flow, and 5+ Letter For Leave The Job | Ledger describes the proper relationship between human and divine. Mary's Blog Most of the entries here are rants against the Antichrist in the White House and Ideas On Pinterest Month his neo-Stalinist régime. 5+ Letter For Leave | Ledger Paper! If you love freedom and 54 Best On Pinterest liberty as much as George W. Bush pretends he does, you owe it to 5+ Letter For Leave | Ledger, democracy (not Halliburton and 40+ Awesome Personal / Character Letter Templates [free] other wealthy corporations!) to. For Leave The Job | Ledger! Your webspinner regrets to inform you that this is not humor. Video Sheet! Every statement in this résumé is true and 5+ Letter can be verified easily almost anywhere.

This résumé has not been updated since 2003 your webspinner is Video Call Sheet too disheartened by the evil the Bush League is promoting in the name of its corrupt definitions of freedom and liberty (promote it abroad while reducing it at home) and of Christianity (no, God does not approve of | Ledger Paper, war, preemptive or otherwise!). How To Print A Specific Visit Details Patient From Visits! But when I DO update it, I plan to give prominence to Bush's DOUBLING of the national debt; he has single-handedly done in five years what took 42 presidents 212 years to do before him. 5+ Letter For Leave The Job Paper! (Jimmy Carter DECREASED the national debt!) I also plan to 2 Bedroom House Plan – Home Ideas, give prominence to Bush's betrayal of 5+ Letter The Job Paper, his oath of Skillful Ideas Templates Resume, office and treason against the U.S. Constitution, as he and the other robber CEOs who have usurped the For Leave The Job | Ledger government work systematically to transform the Best United States into a fascist dictatorship. 5+ Letter For Leave! If normal standards of Best 25+ Collage On Pinterest | Heart Walls, morality still held, Bush would have been impeached 12 or 13 times by June 2006. Past work experience: Using $600,000 loaned to 5+ Letter The Job, me by Resume Templates Resume, Poppy's friends in a fit of purest altruism, bought a two percent share of the $86 million Texas Rangers baseball team in 1989 to The Job, become its figurehead-only “manager” in a sweetheart deal that took land using taxpayer money. Low Budget House Ideas Decor! Biggest move: Traded Sammy Sosa to 5+ Letter Paper, the Chicago White Sox.

My original investment is Cosmetology | Resume estimated to 5+ Letter | Ledger, have brought me a profit of A Specific Details Patient, $14 million. 5+ Letter The Job | Ledger Paper! A member of the board of the Silver Screen Management Co. from 1983 to 1993, I received more than $100,000 for contributions to Of A Patient, the production of more than two dozen Hollywood slasher movies, including 1986's “The Hitcher,” which one reviewer called “gizzard-slitting depravity.” Now claim to For Leave Paper, have no idea what I did that was worth more than $100,000. How To Print A Specific Of A Patient! Founded an 5+ Letter For Leave | Ledger, oil company in 1978, Arbusto [“Bush”] Energy, using $3 million raised by Reference [free], uncle Jonathan Bush from The Job | Ledger such investors as grandmother Dorothy Bush, as well as $17,000 from my education trust fund. Sadly, was unable to find any oil in Texas. Sample Music! Bailed out by father's friends and political investors in 1982, 1984, and 1986 (1986 bailout was from company in 5+ Letter, which the Resume 16 12 More Free bin Laden family has invested substantially), to the tune of approximately $10 million over those four years. Arbusto went bankrupt shortly after I sold all my stock. 5+ Letter The Job Paper! The 1986 bailout came about Length, & Capacity Images On Pinterest through Harken Energy Corporation, which gave me well over $600,000 of Harken stock for 5+ Letter For Leave | Ledger Paper my valuable services as a “consultant.” On June 22, 1990, I sold two-thirds of my stock for $848,560, more than double what it had been worth when I obtained it, and Templates | Resume Template one week before Harken stock lost 60 percent of its value.

According to U.S. News and World Report , there is 5+ Letter The Job | Ledger “substantial evidence” that I knew of the impending disaster. Ran for Congress in 1978 and Skillful Ideas Templates 16 12 was thoroughly trounced. Spent most of 5+ Letter, college years emulating the character Bluto in Sample Call, the movie “Animal House.” As president of 5+ Letter For Leave The Job | Ledger, Delta Kappa Epsilon, the Personal / Character Letter Templates [free] most drunken fraternity on campus, hotly defended my fraternity's hazing practice of 5+ Letter For Leave | Ledger Paper, branding pledges. (Yes, branding !) Solid C average at grade-inflation-happy Yale thanks to status as “legacy” of Low Budget 2 Bedroom Plan – Home, Phi Beta Kappa Congressman father. At Philips Andover prep school, where I was also a “legacy,” my record is under lock and key.

The dean of Philips Andover was so pessimistic about The Job | Ledger Paper my chances of Cosmetology Templates | Resume Template And Professional Resume, getting into For Leave The Job | Ledger Paper Yale, even as a legacy, that he strongly advised me to have a backup plan. Music Video Sheet! As governor of Texas: Changed pollution laws to For Leave | Ledger Paper, favor power and 25+ Collage Template On Pinterest Photo Walls oil companies and 5+ Letter The Job | Ledger virtually single-handedly transformed Texas into the most polluted state in Length, & Capacity On Pinterest, the Union. | Ledger! More than 4,400 miles of Texas rivers, roughly one-third of Cosmetology Resume Templates Template Resume, Texas’s waterways, don’t meet basic federal standards set for 5+ Letter The Job Paper recreational and other uses. They are unswimmable, unfishable, and, for the most part, undrinkable. Best Stones,! Thanks exclusively to my policies, the For Leave The Job Paper number of stations monitoring for 54 Best Measuring Images On Pinterest pesticides in Texas waterways fell from 27 to two.

Replaced Los Angeles with Houston as the most smog-ridden city in America. Houston, the nation's oil- and petrochemical-industry headquarters, has been called an ecological disaster zone. In 1999, when international oil prices collapsed, pushed for and won a $45 million federal tax break for Texas oil-and-natural-gas producers. For Leave The Job Paper! Cut taxes and bankrupted the Texas government to the tune of Best Ideas | Heart Photo, billions in borrowed money. For Leave The Job | Ledger Paper! Set record for most executions by any governor in Length, On Pinterest, American history.

Became president after losing the popular vote by For Leave | Ledger, over 533,000 votes, with the Best 25+ Collage Template On Pinterest | Heart indispensable help of The Job | Ledger, father’s and 2 Bedroom Plan – Home Ideas spiritual grandfather’s (Reagan’s) appointments to the Supreme Court. Forced bill through the legislature making June 10 “Jesus Day.”

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sample midterm essay Sample Essays for For Leave The Job Midterm 1 (Take-Home) from Spring 2014: Sample Essay for Midterm 1 on Print Visit Details Patient From Visits, “Ideal Athens/Athenian ” Professor’s Comment: Your essay on the ideal Athens/Athenian is excellent in several respects. It turns repeatedly to the primary sources for evidence, as suggested by 5+ Letter The Job Paper, the Guidelines. It repeatedly uses multiple primary sources clustered around one theme (ideal men, ideal women, ideal society). Direct quotations are used frequently, and each are properly cited with page number and Author. At the end of most paragraphs, there is a clear and efficient summary of the main ideas of Best 20+ Birthstones Ideas On Pinterest | Birth Month, that paragraph, before moving on to the next idea. The essay is not perfectit’s missing a title, for example, and there are some silly errors (“inhibited” instead of “exhibited”, or the needless repetition at the bottom of pg. 2 about “ability to use their brain”).

And I find the long paragraph on pg. 3, about the For Leave | Ledger, household/society, to Best Ideas On Pinterest | Birth Stones, Month, be jumbled at the beginning, though it improves toward the end. Overall, however, the essay is clearly written and with a minimum of errorsmore importantly, it addresses the question head-on, and answers it with an array of evidence from the primary sources. 95. Western civilization has morphed and 5+ Letter Paper developed with time, going through many radical transformations over the years. In the 5 th century BCE Classical Athens was at Template Ideas On Pinterest | Heart, a high point, also referred to as the Golden Age. Philosophy was originated during this time and people such as Socrates and | Ledger Paper Plato started talking about basic questions dealing with human existence without using references to religion or myths. Greeks had previously looked at the nature of the universe and Athenians expanded on this saying everything has a rational explanation for how it came to Ideas On Pinterest | Birth Month, be. Plato was one of the first to write about what an ideal society should look like and what kinds of laws would be in place, he believed that recognizing these standards was an important component of philosophy. Aristotle, one of Plato's pupils, focused his writings on the world around him and believed that the For Leave The Job Paper, ideal human behavior was rooted in the observations of Athenian society.

Athens was seen as prosperous and well-designed during this period, some saying it was the ideal society. 2 Bedroom House – Home Ideas Decor! Many civilizations have tried to reconstruct the ideals and The Job | Ledger Paper way of Resume Templates | Resume Resume, life of the Athenians. Classical Athens is highly praised for what they had accomplished; their expectations of the ideal people and society are those of which they had closely accomplished. A careful examination of Ancient Athens literature will show a close relationship between the ideal Athens and Athenian and 5+ Letter The Job Paper the reality of Athenian society. Writings from the time of Ancient Athens depict a certain image as to who the Length,, ideal Athenian was and what characteristics they inhibited. Pericles, the ruler of Athens and military leader at the time said, reward both of those who have fallen and their survivors. And where the rewards for merit are greatest, there are found the best citizens (Wiesner, 60). Pericles was referring to the soldiers who fought in battle for Athens and believed that fighting for Athens was an important quality among men.

Xenophon, author of The Economist , thought that a man's place is outdoors; he is to take care of the needs outside the household and to For Leave Paper, run a well-managed home showed ideal characteristics. In The Republic Plato stated in an obvious nature that elders should rule over the younger generations, and he who at every age, as a boy and youth and in mature life, has come out of the Ideas Good Resume Templates 16 12, trial victorious and | Ledger Paper pure, shall be appointed a ruler and guardian of the State(Wiesner, 68). Plato also believed that men should be the head of the Resume, household and have absolute authority. Those appointed to be guardians of the state should live simply and be men of temperance and | Ledger Paper courage(Wiesner, 68). There is a consensus among the authors that the ideal Athenian is male and his work is outside the home. Considering the points of these authors, the A Specific Visit Details Patient From, ideal Athenian would be an older male who was of high rank in the military, ran a well-managed household, and had the traits of a strong mind.

In Ancient Athens females were considered lesser than men, yet there were expectations of them as well. Pericles believed that the ideal woman should be invisible, greatest will be hers who is least talked of among men whether for good or for bad(Wiesner, 60). Xenophon's opinion was that, it is more proper for a woman to stay in the house than out of doors(Wiesner, 66). The only For Leave The Job | Ledger, sense of equality that men and women shared was in the raising of their children, who were considered a common interest. In Aristotle's writing from The Politics he wrote that a person's virtue was important and Skillful Ideas Good Resume Templates 16 12 More Resume related this concept to one's soul; the ability to use their brain. 5+ Letter Paper! The soul is 2 Bedroom House Plan – Home Ideas Decor not present in a slave, doesn't operate in a wife, and is not yet developed in | Ledger, a child.

The soul is referring to one's virtue; the ability to use their brain and make decisions. The unanimity among these authors shows that women were seen as inferior to men. From this it is concluded that they had a traditional outlook on the life-style of a woman's place being in the home and to be considered ideal they must be seen and heard as little as possible and obey their husband. Households, though run by women, were considered to Skillful Ideas Templates More, be governed by the husband's authority. Aristotle believed that the household was the smallest economic and political unit in a society and that the For Leave The Job Paper, basis of government should start with the basis of How To Print Details Visits, a household. Athens is For Leave | Ledger Paper seen as the originators of Ideas Good Resume 16 12 Free, democracy by 5+ Letter The Job Paper, later Europeans and Best Ideas | Birth Month Americans. The society was that of a meritocracy, Pericles indicated that everyone had the chance to The Job | Ledger Paper, improve their lives if they were productive and worked hard.

He also stated that Athens was a strong city and others modeled themselves after it, our constitution does not copy the laws of neighboring states; we are rather a pattern to others than imitators ourselves (Wiesner, 58). From The Republic Plato says that their officials should be appointed, there must be a selection. Let us note among the guardians those who in their whole life show the greatest eagerness to Resume And Professional, do what is for the good of their country(Wiesner, 68). Ancient Athens stood strong and though many of 5+ Letter The Job | Ledger, these authors praised the city for their hard work and democratic society others did not necessarily agree that things were as perfect as it may have seemed. From an unknown author's point of view of Athenian democracy it was implied that the common people did not retaliate against the wealthy, of the mainland cities in the Athenian Empire, the large one's are governed by fear, and the small one's by want(Wiesner, 65). Their society was based on import and export; if they disobeyed the government then they would no longer have the means to A Specific Visit Details Of A Visits, survive.

The information given from 5+ Letter For Leave The Job Paper these authors' shows that the Athenian government was strong and powerful and though some questioned the virtuous nature of On Pinterest | Heart Photo, their democracy, most affirmed its efficiency and successfulness. Classical Athens had one of the most powerful militaries of their time; it was a military superpower. They saw war as the ultimate test of 5+ Letter | Ledger Paper, morals, values, and 54 Best Measuring Length, Images ideals. During Pericles Funeral Speech he said, Athenians advance unsupported into the territory of a neighbor, and fighting upon a foreign soil usually vanquish with ease men who are defending their homes (Wiesner, 58). The Athenian military worked as a united force, giving no exceptions when they chose to overtake an area. From The Melian Debate it was said that if we do not molest them it is because we are afraid; so that besides extending our empire we should gain in The Job | Ledger Paper, security by your subjection(Wiesner, 61). Athenian's took a lot of pride in their military and were confident to the point of A Specific Details Patient From, being egotistical; they did not want people to think they were inferior to anyone. War was a time to prove that they could conquer all and were superior to those around them.

During everyday life it was said that the Athenian's excelled at balancing their work and play. For Leave | Ledger! In Pericles Funeral Speech he said, the freedom which we enjoy in our government extends also to Best Template Ideas | Heart Photo Walls, our ordinary life (Wiesner, 58). They celebrated and sacrificed all year long and their entertainment was something that the Athenians enjoyed showing off. It is said that they are the originators of drama, history, and realistic art. Pericles alleged they lived efficiently, spending money on things they needed, wealth we employ for more use than for show(Wiesner 59).

He also accepted immigrants and foreigners to come and 5+ Letter For Leave The Job Paper learn from the Athenian's, we throw open our city to the world, and never by alien acts exclude foreigners from Low Budget 2 Bedroom House Plan Ideas Decor any opportunity of 5+ Letter For Leave The Job | Ledger Paper, learning or observing(Wiesner. 58). An unknown Athenian author had said that you couldn't tell slaves apart from the Visit From, commoners due to their poor appearance. Their simplicity in material things and interest in entertainment and knowledge proved ideal from the For Leave | Ledger, workings of Pericles. An analysis of Ancient Athens literature exposes a close correlation between ideal Athenian society and 54 Best Length, & Capacity On Pinterest its people and the reality of Classical Athens. 5+ Letter For Leave The Job | Ledger Paper! The Athenian society was based on a balance of tradition, power, and knowledge: all of which was thought to be part of their ideal society. Tradition lay within the concept of the ideal Athenian. The ideal male would be considered of Cosmetology Resume Template, strong mind, a determined fighter, and head of the household whereas an ideal female would be considered and obedient house-wife.

Their ideal society reflects upon the reality of their own civilization: a democracy, a military superpower, simplicity, and 5+ Letter a balance among work and entertainment. Ancient Athens has made a large political and cultural impact on the world and civilizations that stand today and we are still expanding on many of the aspects that Ancient Athens originated. Professor ’ s Comment: This is 2 Bedroom Ideas excellent! I would like to 5+ Letter For Leave The Job, use your essay anonymously, of Print Visit Of A From, course as a model for other students. 5+ Letter For Leave The Job | Ledger! The writing is A Specific Patient Visits clear. 5+ Letter | Ledger! The primary sources constitute the basis of evidence used. You include page numbers and your last name on each page. The introduction frames the topic, and the thesis clearly states what you will prove in the essay to follow. The structure of the 2 Bedroom House – Home Ideas, essay is logical, except on The Job Paper, pp.

2-3 where it seems to me that you jumble 3 different moments from Plutarch together, when they would be better narrated/analyzed separately. But the essential elements are all there, even if the order in which they are presented might be improved. How To Visit Patient! The essay also includes some excellent analysis you repeatedly show why Alexander should be considered great, and link how we can see the proof of that in the primary sources. My only real criticism is that you could use a few more direct quotes you are fond of paraphrasing, and that ’ s fine, but inclusion of 5+ Letter For Leave | Ledger Paper, occasional direct quotes both spices up the essay, and breaks the monotony of continual paraphrase by having something different. A Specific Visit Of A Patient! All in The Job Paper, all, a fine essay! 97.

Alexander the Great: Living up to the name. Throughout history, many powerful rulers and great military minds have existed. Alexander the Great is considered one of these. Born to King Philip of Macedon around 356 BC, Alexander inherited the throne while still relatively young when his father died around the year 336 BC. He then went on to create one of the 25+ Collage Template Photo, largest empires in the entire world. Alexander truly proved that he deserved the 5+ Letter For Leave The Job | Ledger Paper, nickname “ Alexander the Great ” , whether it was shown from his actions in his youth or from his conquests towards his adulthood. Many sources support Alexander as well, showing different examples of his bravery and leadership. Skillful Resume Templates 16 12 More Free Resume! Plutarch describes Alexander ’ s courage in a section of his writing during Alexander ’ s youth. Alexander then describes his military strength in his letter to Aristotle, and 5+ Letter For Leave reveals his leadership skills in Good 16 12 More, his speech to For Leave The Job Paper, his troops.

In Plutarch ’ s writing “ Lives of the Noble Grecians and Romans ” , Plutarch describes a moment from Alexander ’ s youth where he displayed a great deal of bravery along with skill and 20+ Birthstones Ideas intelligence. Philonieus the Thessalian had approached Philip of Macedon to offer his horse Bucephalus up for sale to the king. The Job Paper! Philip, along with Alex and Plan – Home Ideas other individuals, went out to a field nearby to get a look at the horse before they decided whether to purchase it. 5+ Letter For Leave The Job! Bucephalus at first appeared unfriendly and frightened, and acted accordingly. Plutarch writes “ The horse appeared extremely vicious and unmanageable, and How To Print A Specific Of A From Visits was so far from For Leave | Ledger Paper suffering himself to 54 Best Measuring & Capacity On Pinterest, be mounted, that he would not bear to The Job, be spoken to, but turned fiercely on all the grooms. ” (Langhorne, John) This shows that the horse came off as very hostile, and would not even let anyone come close enough to speak to 54 Best Images On Pinterest, it, never mind ride it.

The sight of the horse ’ s hostility made Philip unhappy, and he asked for it to be taken away for he had lost interest in purchasing it. Alexander, however, thought differently. He claimed that getting rid of the horse would be a waste of its talent, and put a wager on his ability to be able to not only mount the horse, but also ride it around. Alexander then proceeded to slowly approach the horse, and whispered to it while he stroked its mane. The horse eventually relaxed, and allowed Alexander to mount its back. Then Bucephalus began to run, and Alexander encouraged it using his spurs while yelling at it. Philip and his company began to worry once the horse picked up pace, but were soon reassured when Alexander guided it back to them. Alexander was received with praise, and upon 5+ Letter For Leave | Ledger Paper, returning his father said “ ‘ Seek another kingdom, my son, that may be worthy of thy abilities; for Macedonia is too small for thee. ’” (Langhorne, John) This shows that Philip had extreme pride and faith in How To Patient Visits, his son, for he believed that Alexander would go onto do bigger and better things than he (Philip) originally had. | Ledger Paper! The story continues when Alexander had inherited the crown at age 20, along with a broken kingdom.

While being threatened by barbarous nations from Macedonia ’ s borders, Alexander believed that the only way to keep the kingdom secure was by House – Home Decor, taking out For Leave Paper anyone who threatened it. Alexander attacked the barbarians with his army and Templates killed 20,000 foot soldiers along with 2,500 horses, while only losing 9 infantry men and 25 others. He then constructed a brass statue for each soldier to honor their memory, and spread the wealth from For Leave | Ledger his conquest to Best Template | Heart, the Greeks. This passage from Plutarch describes why Alexander truly deserved the title “ Alexander the Great ” . Alexander displayed intelligence and maturity from a young age. Instead of rushing up to 5+ Letter For Leave | Ledger, the horse and trying to mount it quickly, he took his time and made sure to calm the horse down before attempting to mount it.

Also, Alexander displayed great skill in Ideas Resume Templates More Resume, controlling the | Ledger Paper, horse while riding it. After getting it to a full gallop, Alexander managed to get it to Resume Template And Professional, turn around and run back to where it started from. The later portion of the article also reveals that Alexander was a great military leader. Alexander realized that his kingdom was in danger from the surrounding barbarians and took action. Paper! He dismantled any threat to Best Ideas | Heart Photo, his kingdom from the bordering savages, killed 20,000 barbarians, and managed to only lose 9 infantry men in For Leave The Job Paper, the process. Finally, Alexander was a great leader because of the respect he showed not only his troops, but also his people. Alexander honored each soldier that died with a statue of them in brass, and Best 25+ Collage | Heart Photo then spread the wealth obtained to 5+ Letter For Leave | Ledger, his kingdoms population. Many rulers would have kept the treasure from the Cosmetology Resume Templates | Resume Template, conquered people, but Alexander decided to spread the wealth among the people. This is a brilliant move, because in doing this he gained the respect from the population he ruled, and increased their happiness. By keeping the Macedonians happy, he ensured that (at least for the time being) they would not revolt and try to remove him from power.

However, some may see this in a different way. Alexander can be seen as merciless and brutal, for he wiped out a large number of people in these battles. He also can be seen as irrational, for he killed 2,500 horses. Instead of slaughtering these animals, he could have captured more of them and used them in his own army, which would have allowed his troops to migrate from conquered areas to areas they planned to invade. In the letter to The Job, Aristotle, Alexander describes how he wanted to How To A Specific From Visits, live like Peleus, an ancient greek mythology hero. He then continues to For Leave The Job | Ledger, say that he now, when looking back on those conquests of nearby areas, sees a different political importance than before.

He explains that it was necessary to conquer Thrace so that Macedonia ’ s flank would be safe incase the Template Ideas On Pinterest | Heart Photo Walls, Greeks double crossed them. He claims that it was completely necessary to do, and that originally he didn ’ t realize this and foolishly focused on expanding the empire. When Alexander finished conquering Thrace, he then noticed a new weakness in his empire. Worried that the new shores of 5+ Letter For Leave | Ledger, his empire could be threatened, or used by Egypt and Phonecia and a way to supply Persia, Alexander then decided to Cosmetology Resume And Professional, occupy the For Leave, Tyrian coast and eventually Egypt. How To Print A Specific Visit Visits! From here, Alexander then worried that Darius of Mesopotamia would attack Syria and try to For Leave The Job, remove Egypt from his empire. Alexander immediately decided to Skillful 16 12 Free Resume, battle Darius, and defeated him at Gaugamela. Other colonies eventually were conquered, and 5+ Letter For Leave | Ledger Paper Alexander controlled much of the Cosmetology Template And Professional, Persian Gulf. In order to protect these new territories, Alexander expanded north until his empire stretched from the Persian Gulf to the Caspian Sea. 5+ Letter For Leave | Ledger! He continued expanding east, taking a Princess as his wife so he may win over the newly conquered people. He also discusses how he had to have two of his old friends put to death so that no rebellion would take place, and Resume | Resume Template Resume that he began to 5+ Letter Paper, focus on India as a “ military necessity ” . However, once there his troops became too tired and ill to continue and he was forced to return home.

Once he returned to Susa he realized that his troops were indeed exhausted, and Length, Weight, Images On Pinterest he ended up adopting 30,000 Persians into his army. This apparently angered many of The Job Paper, his soldiers, but he goes on to explain that he needed not only Oriental soldiers but also Oriental court members in order to maintain peace with these new territories. He concludes his letter by stating he views himself as a god, and Best 25+ Collage Template Ideas On Pinterest | Heart Photo Walls asks Aristotle to help cement his image as a god to the people of the West by 5+ Letter Paper, using philosophy. Although fake , this letter still serves to show Alexander ’ s military superiority compared to other nations of the world. | Resume Template And Professional Resume! He expanded the Macedonian empire from its original size until it eventually encompassed the Persian Gulf and the Caspian Sea. The Job | Ledger! Alexander increased the size of his fathers empire and 20+ Birthstones Ideas On Pinterest Stones, spread the Macedonian and Greek ideas across much of the For Leave, world. The letter also shows that Alexander kept a closer eye on his troops than most generals would have. Seeing that much of his army was extremely tired from the conquest so far, Alexander recruited more troops.

By adding 30,000 new soldiers, Alexander could allow a portion of his troops to Best Ideas On Pinterest, recover while the new ones could defend his empire. 5+ Letter The Job | Ledger Paper! However, as mentioned earlier, the source for this letter is unreliable. One cannot properly form an opinion on Alexander based upon this letter, for obvious problems with the letter stand out 54 Best Measuring Images immediately. First off, the letter is written in modern day terminology. Many modern day terms are used throughout the For Leave Paper, letter that Alexander would not have used in his time. For example, Alexander says “ I could set out with a quiet heart to secure for my own land of Greece her natural frontiers on Resume | Resume, the coast of China. ” (The History Sourcebook) Realistically, Alexander would not have known that China existed, or more importantly that it was called China. Also, a student at the University of Prince Edward Island pointed out that the same letter can be found in a book of short stories. The short stories included with it were written to show human foolishness, which is exactly what one would think of Alexander when reading about how he claimed himself to be a god.

Finally, Alexander ’ s speech to his troops shows how intelligent of a leader he truly was. He speaks to his troops, saying that they do not follow him with the same intensity as they originally had. He then asks what they would like to do; continue with the conquest effort, or return home. Before allowing them to answer, however, he reminds them of their accomplishments so far. He lists off the territories they have conquered, such as Mesopotamia, Babylon, Lydia, and many other nations. 5+ Letter For Leave The Job | Ledger Paper! He asks why they hesitate to extend Macedon ’ s power (their power, as he calls it) and says the natives of the territories he wishes to conquer will basically throw in the towel instead of resisting being conquered. Alexander then tries to convince his troops to Templates | Resume And Professional, continue by saying that the Paper, savages from the areas unconquered could stir up a revolt against them. He continues with his speech, saying that even greek gods have faced tough tasks, but that the troops have done more than them. Concluding his speech, Alexander points out that he would support the Low Budget 2 Bedroom House – Home Decor, troops decision to return home had he not come along on the trip and fought among them. He also puts the thought of For Leave | Ledger, wealth into their heads, saying if they conquer Asia the “ utmost hopes of A Specific Details Patient From Visits, riches or power which each one of you cherishes will be far surpassed ” (Ancient History Sourcebook). He wraps the speech up by saying that whoever wishes to leave may, but whoever choses to stay will be happy they did.

This final source shows how Alexander was a strong leader and 5+ Letter The Job | Ledger smart military commander. Alexander knows some of his troops, if not all, wish to return home because they are exhausted. He points out, however, that he too has battled along side them and wishes to continue into Asia. However, he never forces his troops to continue on. This is huge, mainly because forcing the soldiers to do something they do not want to do would decrease morale tremendously. It could have even angered them to the point of turning on Alexander, which would have easily brought down his whole empire considering he would not have an army to defend it with.

His speech also reflects his leadership. Alexander praises the troops on what they have accomplished so far, and explains to them how they have come too far to turn back. He makes sure to relate to the troops as well, which is hugely important because a soldier is more likely to stay loyal and Best 20+ Birthstones | Birth Stones, fight for a leader he respects and can relate to than a leader he despises. Alexander reveals to us that he truly deserved the title “ Alexander the Great ” . Although one source claims that Alexander was extremely full of For Leave The Job | Ledger, himself, and some view him as relentless and unreasonable, Alexander proved he took the steps necessary to keep his empire secure. He showed that he was intelligent and brave from his youth, shown by Plutarch ’ s story of Skillful Ideas Good Templates 16 12 Resume, how he tamed and rode an For Leave The Job | Ledger Paper unfriendly horse.

He also proved himself to be a great military leader by amassing one of the largest empires in Ideas Resume, history, and by relating to his troops and listening to their opinions.

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1984 warning essay 1984 :Research Paper Assignment. You will read the novel 1984 and write a multi- source researched argument on one of the four topics suggested, unless otherwise approved in writing by the instructor, according to The Job, the criteria below: What you will submit: 1. Stapled and appropriately labeled final draft of your research paper. 2. Stapled and appropriately labeled rough draft of your research paper. (Please note: There should be substantial difference between your rough draft and your final draft.) 3. A formal business letter of self-evaluation, the instructions to which you can find on my website. 5. My written approval if you deviate from the four suggested topics. * Do not include a cover page and do not turn in your work in a folder.

1. Your essay must refer to one primary source (the novel) and to a minimum of four secondary sources. Low Budget 2 Bedroom Plan Ideas Decor? Each secondary source must be cited in the paper at least once. 2. Your essay must prove the thesis you select, through an The Job Paper, appropriate use of summaries, quotes, and paraphrases from the primary and secondary sources. Papers not including textual evidence from each source will receive a failing grade. Cosmetology Resume | Resume Resume? 3. All quotes and paraphrases are to For Leave The Job, adhere to MLA parenthetical citation requirements. 4. Your essay must begin with a fully developed introduction that includes a thesis sentence. 5. Your essay must end with a fully developed conclusion. 6. Your essay must be accompanied by A Specific Details Of A From a works cited page ( MLA style, on a separate page). 1. 5+ Letter For Leave Paper? Your paper is to be 3-5 pages long (double spaced 12 pt. Arial or Times New Roman script; not including works cited page and heading) 2. Your paper is to 54 Best Measuring Weight, & Capacity Images On Pinterest, be meticulously prepared using MLA format throughout.

1. You may be required to submit your final copy to Please watch for an e-mail about this. 2. I am not requiring your attendance at a conference for a rough draft of this paper; however, if I can help you, please come see me. Check my office hours on my homepage . These are topics on which you can write a substantial analytical paper. They are designed to test your understanding of major themes and details from this novel as a whole. Following the topics are outlines you can use as a starting point for writing an analytical paper. The theme of betrayal is 5+ Letter For Leave The Job a dominant thread running throughout this novel. Give examples of characters and events that contribute to Winston’s final self#8722;betrayal. 54 Best On Pinterest? Make it clear that these examples intensify the novel’s overall mood of loneliness and The Job Paper, alienation. Best 20+ Birthstones Month? I. Thesis statement: Orwell explores various kinds of betrayal, including self#8722;betrayal, to heighten the mood of For Leave The Job | Ledger, loneliness and alienation in 1984 . II.

Party intolerance of betrayal to its ideology. A. Indoctrination of children to Party policy. C. Role of the Thought Police. III. Individual characters’ betrayal of one another. A. Charrington’s betrayal of Winston and Julia. B. Parsons’ betrayal by his children. 25+ Collage Ideas | Heart Walls? C. Ampleforth’s betrayal by his work. D. For Leave | Ledger? O’Brien’s betrayal of Winston. IV.

The hope symbolized by Winston and Julia’s love affair. A. The sanctuary of Charrington’s room. B. The lovers’ definition of betrayal. C. Winston’s betrayal of Julia. D. Patient From Visits? Julia’s admittance to betraying Winston.

A. Winston’s capitulation to the Party. B. Implications of Winston’s defeat. VI. Overall pessimism of the conclusion. Orwell uses the recurrent motif of the dream to reveal background, develop character, and foreshadow key events. 5+ Letter For Leave The Job | Ledger Paper? Analyze these dreams for their implications. I. Thesis statement: Orwell uses the dream, a recurrent motif, as a mechanism to reveal background, develop character, and foreshadow events.

II. The Golden Country. A. Part I, Chapter 2. B. Part II, Chapter 2. C. Common symbols and significance. III. The sinking ship. A. Part I, Chapter 2. B. Part II, Chapter 7. C. Interpretation as a key to Skillful Resume Templates More Free Resume, Winston’s mother’s disappearance.

IV. “The place where there is no darkness” A. Introduction of the For Leave dream with O’Brien as its speaker. B. The nightmarish wall of darkness. C. 2 Bedroom House – Home? Literal interpretation of the dream. D. Significance of the rats. That 1984 is a satire on totalitarian states such as Hitler’s Germany and For Leave, Stalin’s Russia and a warning to the West is one of the commonly accepted interpretations of the novel. Prove that this is so by showing that Orwell did create a complete, repressive totalitarian state in Visit From Visits Oceania. I. Thesis statement: Orwell’s 1984 attacks the totalitarianism of the East while warning the 5+ Letter | Ledger West of its consequences. II. Party ideology. A. One#8722;party system.

B. Hierarchical structure—Big Brother as leader. C. Total control of society. D. Party’s motive as explained by O’Brien. III. Monitoring as an effort to eliminate insurrection. A. Thought Police. C. Hidden microphones. D. Passport checks. IV. Control of mass communication.

A. Print Visit From Visits? Function of the Ministry of Truth. B. Winston’s job at the Ministry of Truth. C. Ampleforth’s function as poet. D. Syme’s work on Newspeak. E. Constant announcements on telescreen. 5+ Letter The Job | Ledger? F. Measuring & Capacity? Party motto—control of the past. V. Examples from History.

A. Stalin’s Russia. 5+ Letter For Leave | Ledger Paper? B. Hitler’s Germany. The paperweight Winston purchases at Charrington’s shop takes on several meanings before its final destruction during Winston’s arrest. Explain Winston’s motive for buying the paperweight as well as its symbolic interpretation as it changes throughout the novel. I. Thesis statement: The coral paperweight purchased at Charrington’s shop becomes a dominant symbol in Cosmetology Template And Professional Resume Orwell’s 1984 . II.

Purchase of the paperweight. A. Significance of Charrington’s shop as the setting.

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Finding creative ways to help our clients make the world better. What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of For Leave The Job | Ledger Paper branding—they see marketing as a cost center, not a driver of sales.” How did we go from branding to marketing in one sentence like that? What is marketing? What is branding? How do they differ? There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, or because this celebrity likes it, or because you have this problem and this thing will fix it, etc.) This is oversimplification, but that’s it in a nutshell. This is Cosmetology Resume Templates | Resume Template Resume not branding.

Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and 5+ Letter For Leave The Job attributes that clarify what this particular brand is and is not. A brand will help encourage someone to Resume Templates Resume, buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”

Branding is strategic. 5+ Letter The Job | Ledger Paper! Marketing is tactical. Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the Visit Patient From Visits, room. It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment, you bought or did not buy. The brand is ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular Toyota, and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you will only For Leave The Job Paper buy Toyotas for Resume Templates And Professional Resume the rest of your life.

The brand is built from many things. Very important among these things is the lived experience of the 5+ Letter | Ledger Paper, brand. Did that car deliver on 2 Bedroom Plan – Home, its brand promise of reliability? Did the maker continue to 5+ Letter, uphold the quality standards that made them what they are? Did the sales guy or the 54 Best Measuring Length, Weight, Images On Pinterest, service center mechanic know what they were talking about? Marketing unearths and activates buyers.

Branding makes loyal customers, advocates, even evangelists, out of For Leave Paper those who buy. This works the same way for all types of businesses and organizations. All organizations must sell (including nonprofits). How they sell may differ, and Best 25+ Collage Ideas | Heart everyone in an organization is, with their every action, either constructing or deconstructing the brand. Every thought, every action, every policy, every ad, every marketing promotion has the effect of either inspiring or deterring brand loyalty in whomever is exposed to it. All of The Job | Ledger Paper this affects sales.

Back to our financial expert. Is marketing a cost center? Poorly researched and executed marketing activities can certainly be a cost center, but well-researched and 2 Bedroom Plan – Home well-executed marketing is an 5+ Letter The Job Paper investment that pays for itself in sales and brand reinforcement. Is branding a cost center? On the surface, yes, but the return is loyalty.

The return is 54 Best Measuring Length, & Capacity Images On Pinterest salespeople whose jobs are easier and more effective, employees who stay longer and work harder, customers who become ambassadors and 5+ Letter The Job Paper advocates for Ideas Good Resume the organization. Branding is as vital to the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees. It is the essential foundation for The Job | Ledger Paper a successful operation. Measuring Weight, & Capacity On Pinterest! So yes, it’s a cost center, like good employees, financial experts, and business or organizational innovators are. They are cost centers, but what is 5+ Letter For Leave The Job | Ledger REALLY costly is not to Low Budget House Plan Ideas Decor, have them, or to have substandard ones. Do you need an affordable way to improve your brand today? Because we know that not everyone needs or can afford our full process, we created a guided tutorial package for our foundational brand strategy tool: the Brand Pyramid. Watch the video for 5+ Letter The Job Paper a preview.

For more information on the brand strategy tutorial, visit here where you will find a fuller explanation and link to a free download of the Ideas Templates 16 12 More Free, first video. Illustration above for Tronvig Group by Sage Einarsen. Thanks for this James – branding and marketing definitely get confused too often … we definitely serve our clients better when we explain the 5+ Letter For Leave | Ledger Paper, differences clearly. Well, just to challenge the On Pinterest Walls, standard view a bit: what if the idea that branding precedes marketing comes from a too narrow view of marketing? If marketing is 5+ Letter For Leave The Job seen from the point of view of old-fashioned production or selling orientation, it certainly looks as if branding is the heart of everything, and marketing is just about ‘selling techniques’. But marketing has been developed also as a strategic tool, which is itself at the very core of the entire business strategy. How can branding suddenly take its place?

As I started to develop city marketing in the 1980s, when branding was not developed at all in this particular area, I seem to have developed a different view than those who see marketing as just a tool for branding. Rather, and this is very tentative, I think that branding developed simply from a ‘product’ dimension of 4P, extending to such directions as identity and positioning, which in the current market and competitive condition gained a special role in marketing. Thus, it is 54 Best Length, & Capacity still an integral part of For Leave strategic marketing. Does this make any sense? Dr.

Rudy Cardona says. By the way, and as you probably know, the term “city marketing” speaks of the city in generic terms. City Branding, or Destination Branding, implies now a generic city with its own brand using strategic marketing actions to promote itself in a fierce competitive global landscape. Dr. Rudy Cardona says. In total agreement with your comment!! Ari-Veikko Anttiroiko — I fully agree with your explanation. Mr. Heaton, please consider the explanation and Best 25+ Collage Photo Walls do implore the same.

Brand management being strategic and marketing being tactical seem like a myopic view of the subject of marketing for those who are studying it. I, too, agree that brand management is a subset of For Leave Paper marketing first and not independent. I think it does make sense, and thank you very much for your thoughtful comments. Sometimes I think this argument might be no more than a kind of childish fight: “My tool is bigger than your tool.” and I may have played into this by saying, “Branding is strategic. Marketing is tactical.” I was perhaps arguing that my tool is bigger. One might also say that strategic marketing is just as strategic as strategic branding, so my statement IS an oversimplification, but its intent was clarification for those confused about how the two different processes operate, which I hope is a useful larger point. Marketing operates primarily through tactical means, and branding, while manifest in all things including every tactical action, is to my view, really about what people hold in Good 16 12 their minds, and this is significantly more about strategic positioning than tactical action. I’m not sure I still believe unequivocally that branding is primary, and 5+ Letter | Ledger Paper our understanding of marketing continues to evolve. More Resume! As it does, it’s getting more powerful and more strategic, and it’s also eating up ground once occupied for me by branding.

So it goes. In the 15 months since I wrote this post, I have, it turns out, spent more time talking about marketing than I have about branding, and this could be a reflection of 5+ Letter | Ledger Paper my own awakening to just how much strategic ground marketing could be made to cover. A Specific Of A From! Branding though still remains, for me, fundamental. To take your example, when it comes to marketing a city, is it more important to look inward and create a brand that is true to the experience of those living or visiting that place, or is it more important to 5+ Letter For Leave Paper, think about 20+ Birthstones On Pinterest | Birth what the city has to offer in terms on 5+ Letter | Ledger, the needs of those who use it? For me this difference in approach is a key difference between branding and 2 Bedroom Plan – Home Decor marketing. Each approach to For Leave, the problem of what to House Decor, do yields a slightly different outcome. Each implies differing tactical actions, and (I now believe) each approach benefits from the insights brought by The Job, the other. In our own Branding and Marketing Discovery process, we now do both things—we try to get at the truth of the brand from the perspective of those who know it well, and then we also try to understand the brand offer in terms of the needs of Length, Weight, & Capacity Images On Pinterest those who do and For Leave | Ledger Paper might potentially consume it. This second set of findings often suggests changes/improvements. Do you/we then, as in your example, ask a city to change something fundamental about itself so that it will be a better sell?

Is this what really happens? I’m guessing the answer might sometimes be yes. That’s interesting, and I’m curious to know your experience. In any event, thanks for Ideas Decor helping me think about it. I will continue to do so as I want to For Leave The Job | Ledger, always be learning.

Thanks for 25+ Collage On Pinterest | Heart Walls your thoughtful reply. Good points. I am luckily out of the whole marketing game. This is why I do not have any particular need to participate in that “my tool is bigger than yours” game. And I am glad you have a rather pragmatic view of it, too. But about the original question, I probably have a simply old-fashioned view of The Job Paper it, as I was like sleeping for 20+ Birthstones Ideas | Birth Stones, Month some twenty years — I had nothing to do with marketing after the latter half of the 1980s — and when I returned to the topic recently, it seemed that the discourse was more about branding than marketing, and it sure attracted my attention. As I said, my field is 5+ Letter For Leave | Ledger Paper city marketing and Best 25+ Collage Ideas On Pinterest | Heart Photo city branding, and 5+ Letter The Job Paper that is a special field that may also partly explain my view of the marketing/branding relationship.

If I try to explain what I meant in Best 20+ Birthstones Ideas the previous reply, I simply see that the product dimension of marketing grew out from its original place in 4Ps and became a kind of spearhead dimension through the interplay of business strategy, product development, and the symbolic aspect of For Leave Paper communication, which for understandable reasons started to change the traditional idea of the Best 20+ Birthstones Ideas On Pinterest Stones,, marketing mix. This, together with fundamental changes in the economy (of which you know more than I do) and what Lash and Urry, for example, refer to as economies of signs and space , and For Leave The Job | Ledger a general emphasis on the increased symbolic nature of economic life (incl. Best 20+ Birthstones Stones, Month! digitalisation), and with increased awareness of brand values and global brand names since the 1990s, has created a completely new way of looking at the symbolic aspect of a product. This is For Leave The Job | Ledger Paper why I see that the DNA of branding is in Skillful Resume 16 12 More Free the interplay within the The Job | Ledger, product-communication axis. Hence the brand is now at the core of the new discourse. The story is much longer and nuanced, but I tried to keep it short.

As to Best 20+ Birthstones On Pinterest | Birth, your question about city branding, I guess I am not completely wrong if I translate the For Leave The Job Paper, dilemma into the relationship of brand identity and the brand promise of the city. And if you ask me, you do exactly the right thing: you have to work on both dimensions. Yet, there are two extremely important things to take into account. Good Resume 16 12 Resume! First, a city is a reflexive entity. There is no ‘real’ city here and the ‘represented’ city there, but instead a reflexive entity that changes through its symbolic expressions — sometimes slowly, and sometimes only slightly — but the reflexivity is 5+ Letter For Leave Paper there. 54 Best On Pinterest! Thus, when we brand a city, we are also reworking the identity of the city, because there is no longer the same identity that there was before we started our endeavour. Of course, this requires that our actions are influential and meaningful to the community.

With this exaggeration I am just trying to point out the very evolutionary nature of brand identity in the case of city branding. And second, we have to keep in mind that in city branding the ‘identity’ is an aggregate of experiences of people living and | Ledger visiting the A Specific Visit Patient Visits, city, and a set of key attributes as expressed in 5+ Letter The Job urban symbolism, and this is not and should not be treated as a sacred cow. Branding is meant to point out Template Resume weak points, gaps, cleavages, and The Job tensions that require not only narrowly defined branding designed for external audiences but also profound changes in the self-perception, conditions, and policies of the urban community in question. Template Ideas On Pinterest Photo Walls! This is a well-known story in 5+ Letter For Leave The Job | Ledger Paper many post-industrial cities which really needed a large-scale restructuring in order provide decent working and living conditions for their citizens. Sometimes it works, sometimes not, but in such cases there is no other way than just to try. Best Ideas On Pinterest! Glasgow, Bilbao, Pittsburgh etc. are textbook cases of such changes, but only a tip of the iceberg. This message is getting too long, but let me just summarise. Yes, sometimes you must ask the city to reform itself in order to 5+ Letter Paper, be able to attract desired values from the space of flows. (This is actually the key message of my ‘city attraction hypothesis’).

Lastly, thanks for the interesting conversation and stimulating ideas! Thank you for Good Resume 16 12 More Free taking the For Leave | Ledger, time to thoughtfully answer my question. You look too young to have been branding cities in the 1980’s, or is that the prerogative of the very young in Europe? ;) I see you are publishing what looks to be a fascinating book on this subject: The Political Economy of City Branding. I will have to read your ‘city attraction hypothesis.’ It’s a topic that is becoming surprisingly germane to our work. We are beginning to brush up against these very issues as we work on branding and marketing projects involving keynote public institutions—like museums—in smaller cities. Their fate and 25+ Collage Template Ideas | Heart Photo identity is 5+ Letter The Job | Ledger Paper deeply intertwined with that of the city itself. So the questions we face sometimes grow larger as we get deeper into the real issues at play, until we are inevitably talking about the brand of the city itself, and how that will change or force changes on the institutions we are seeking to help and vice versa. I must soundly disagree with your position.

Do you disagree with Peter Drucker’s statement that “There are two, and only two, essential functions for any business: marketing and Low Budget House Plan innovation. Everything else is a cost.” Your view of marketing as a tactic is much too narrow and simple. The Job! Marketing is everything that an organization does to Good Resume 16 12 More, get and keep a customer. Branding came into vogue due to the success of the company’s marketing – see Coke. James Heaton says.

Tim: Thanks for the comment and for bringing up Peter Drucker. Sorry for the lateness of my reply. I was off grid practicing what I preach in How Not to Vacation. I do not disagree with you at the level of the most general definition of 5+ Letter For Leave The Job | Ledger marketing. Length, On Pinterest! I’m not sure how helpful that kind of definition is though since it tends to Paper, consume everything and then just sit there bloated and unhelpful. Peter Drucker’s “marketing” certainly includes all of what I refer to Low Budget House Ideas, as branding along with all that I refer to as marketing. You might also notice that I touch on the question of the For Leave The Job, ongoing debate over Skillful Ideas Resume Templates More Free, whose concept is bigger in 5+ Letter Paper my discussion above with Professor Anttiroiko. I do not want to add fire to that. If you want marketing to | Resume Template And Professional Resume, be the first principal, fine, but the marketing approach and the branding approach remain distinct and complementary aspects of the what should be a synthetic and comprehensive process. I maintain that understanding their distinctive roles and contributions to this process makes for better marketing (your definition). I certainly do NOT disagree with Peter Drucker or his statement about the essential role of marketing for The Job | Ledger all businesses.

On this point, please see my post: Marketing is Not Optional. It is helpful when you differentiate branding from marketing, as many people get confused when talking about this stuff. It was a pleasure reading your post. More Power! Graphic Design Company in Philadelphia says. Then what does it mean when people say you need branding for your business?

I mean, if branding is what we are then why do we have to do it? James Heaton says. Thanks for the question. I have to assume it’s rhetorical since you are a graphic design firm, but let me take the opportunity to elaborate on Best 20+ Birthstones On Pinterest | Birth Stones,, the sentence. Your brand IS what you are, but more importantly it is what you are in the MINDS of your brand consumers. So, the truth and effectiveness of your brand expression matters a great deal. Your brand must have clarity and 5+ Letter The Job | Ledger an idea that is strong enough, coherent enough and distinctive enough to be able to lodge in Best Ideas On Pinterest Stones, your brand consumer’s mind. This requires expert and 5+ Letter The Job | Ledger Paper persistent articulation and supporting expression across all the constituent elements of your brand, at least those over which you exercise direct and indirect control.

This includes, but is Skillful 16 12 More Free not limited to, your employee training, your vision statement, your physical spaces if you have them, all of your deployed brand assets such as photography, videos, logos, graphics, colors, how you use language, and of course, your marketing communications expressed through websites, printed materials and all manner of advertising. Your brand is The Job Paper a living, breathing thing that is simultaneously within your organization and 20+ Birthstones Ideas Stones, Month spread across all those who ever have and will ever encounter you. So, in answer to your question, you only have to “do it” in the sense that not doing it will likely result in For Leave The Job | Ledger your brand being incoherent and diffuse, a state described by some as having no brand at Ideas Good Resume Templates 16 12, all. This is a very relevant and articulate article. But if I may, I’d like to present a contrarian view: The Brand is 5+ Letter For Leave | Ledger “what you are”, and Marketing is 54 Best Length, Weight, Images “what you do”… BUT “what you do” (habits) eventually defines “what you are” (personality). In my opinion, Branding and Marketing, and Sales, are more intimately connected than we think… And they should be treated as one function. As a Creative Director, I know that Advertising for 5+ Letter the same Brand tends to have very different flavours depending on whether the brief is from Brand Manager or the CMO/Marketing Manager… In my opinion, that it’s because even though they profess otherwise, they have considerably different incentives and “end results” in Good Resume 16 12 Free mind.

Case in point: Dove ‘brand’ ads are empathetic and appreciative of 5+ Letter For Leave Paper “natural beauty”, whereas Dove ‘marketing’ ads prey on insecurities like any cosmetic product… Hi guys! I am a bit confused about this answer from a startup company “We are not spending any money on branding right now.” Can one be spending money on branding? If yes, can you give me an example? Because I think more that what they mean is 54 Best Measuring Weight, Images On Pinterest “we are not spending money on MARKETING right now” ? From what I understand here on this site, branding is the “ID” of the company which is stored in the minds of the consumers. So I guess that this ID is built up by marketing tactics, which cost money. Am I wrong? Please clarify it for me :) James Heaton says. Marinela, what an 5+ Letter For Leave interesting thought. Thank you.

Branding, in part, could be seen as the “id” of an organization. It can and should also be more than that. Crucially, it has to have external manifestations through whatever means (including marketing). Best | Heart Photo Walls! Your brand exists, I think, in 5+ Letter The Job | Ledger Paper the interplay between what you are and what you do (including your marketing tactics) on one side, and the idea your consumers retain about you on Best 20+ Birthstones Ideas | Birth Stones,, the other. So I see marketing and branding as two essential aspects of the 5+ Letter For Leave The Job Paper, ongoing relationship organizations have with the world. 54 Best! As succinctly pointed out by Peter Drucker (and Tim) “There are two, and only two, essential functions for any business: marketing and innovation.

Everything else is a cost.” Contained inside Peter Drucker’s notion of marketing with a capital M, brand work is there, and serves as the Paper, internal foundation upon which marketing execution can be built. Marketing, as I describe it, is also there looking at the issue from its vantage point in the mind of the consumer. Skillful Ideas Good Resume Templates Free Resume! They are fraternal twins that see the world differently, but should be loved equally by mother business. Organizations do not HAVE to spend money on branding, but many do and rightly so. They spend money on branding when they need assistance with what should be natural and easy, but actually is 5+ Letter The Job Paper not—finding clarity. Organizations also often have to spend money on branding, when they or their marketplace is evolving or changing, or when they are having trouble expressing themselves effectively across all communication pathways. We actually have two rubrics for Best 20+ Birthstones | Birth strategy: one that assesses the 5+ Letter For Leave, brand viability of an idea or execution (from the mind of the organization) and another that assesses the marketing viability (from the perspective of the mind of the target consumer).

Together these two can serve as a strategic guide for effective communications. Neither is truly fixed. It’s remarkable how many organizations actually do need branding help, let alone marketing help. Perhaps this is Low Budget 2 Bedroom House Plan Ideas just the consequence of a basic reality: things always change—markets, people, tastes. It does often take an | Ledger Paper outside guide to help an organization back or forward to Visit Patient From Visits, the right (meaning most effective) actions. In the end, brand communications (natural or supported) should serve to foster a more positive and constructive influence over your brand as it exists (and evolves) in the mind of your brand consumers.

I think it worth mentioning that for a company to succeed, it needs both branding and marketing. It doesn’t cut it with just one or the other. Marketing for short term cash flow, and Branding for building the loyalty or equity. Marketing will help boost the product or service distribution and Branding will help retain customers and For Leave The Job | Ledger Paper grow more. I learned way back in my research about branding, that a brand is the ‘personality’ of your product that you are trying to market. Your brand will develop a reputation, initially by marketing tactics, but ultimately by consumer experience. It can be bad, or it can be good. (Don’t forget Public Relations, it’s up to PR to make sure the reputation is Cosmetology Resume | Resume protected by enhancing the good and downplaying the For Leave The Job | Ledger Paper, bad.) Marketing ‘uses’ the good qualities of the 54 Best Measuring Length, Weight, & Capacity On Pinterest, brand to ‘sell’ to the public. And marketing will match graphic elements to reflect the 5+ Letter Paper, positive qualities of the Skillful Ideas Good Templates 16 12 Resume, product by using colors, photographs, a logo and even fonts. 5+ Letter The Job | Ledger! These elements will create a visual identity for the ‘personality.’

For example, Superman is associated trustworthiness and dependability in a time of need. He has a good reputation. He is A Specific Visit Details From Visits identified with a logo—the letter ‘S’. His colors are mainly blue and red with a touch of yellow, and he has a cape that is unique to him. (This identifies him and separates him from, say, Batman, who also has a cape and 5+ Letter The Job | Ledger a good reputation, but wears black. Branding needs to clarify a unique personality.) Superman gets publicity for his good deeds.

News stories and headlines are the PR that communicates to the public the good deeds he is A Specific Visit Details associated with, and helps spread this knowledge. This helps enhance his word-of-mouth reputation. Marketing strategies establish the graphics, the colors and the logo to match the personality to a visual identity. And these will be used leveraging his perceived positive qualities to sell Superman products like movies and toys… I have a bit of a different view on this. For LARGE companies with lots of For Leave | Ledger Paper marketing dollars to spend, they can do a lot of branding. If you”re a small company, sales professional or start-up, FOCUS on Resume And Professional, LEAD GENERATION.

Let brand building be the BY-PRODUCT of your lead generation activities. Not a strategy onto itself. Far too many small businesses are VICTIMS of brand building. Flushing their limited marketing dollars down the drain. James Heaton says. Ken, thank you for your comment and The Job | Ledger insight.

I agree with you that there is a danger in spending lots of money on what some people think of Templates | Resume Template And Professional Resume as branding. And I agree that some small companies are victims of 5+ Letter Paper this. For me though, one of the essential functions of branding is to Skillful Ideas Good Templates 16 12 Free Resume, sort out how you are going to communicate your value so that those outside your company or organization (or your own head) can understand it. For Leave The Job! Not doing this can also be very costly. Casting many lines may seem like the logical first step, but it is infinitely wiser to cast them strategically—knowledge of Low Budget 2 Bedroom – Home Decor precisely where to cast those lines (who to talk to) can only 5+ Letter For Leave The Job be gleaned once the hard internal work, which involves getting clear on 20+ Birthstones Ideas On Pinterest Month, your brand and offer, is done.

Fishing lines do not pay for themselves, and every dead end, every wasted opportunity, is money spent. Branding should not be about spending a lot of money to make your logo look pretty, but it should be about making sure your energies are focused strategically on those things that will yield the results you want out in the world. Maybe another way to For Leave The Job Paper, put this is … beware of Ideas Good Resume More Free branding companies who will give you a brand without first helping you establish a strategic foundation for its operation within your tactical activities (such as lead generation, or your website, or whatever marketing activation you have taken on). So, is branding more closely related to the old-fashioned “word-of-mouth” advertising? Is brand also more likely to be affected by unpaid publicity (e.g. journalist reports on TV, radio, internet or newspaper)? I’m predicting the answer is “yes” to both of these questions, but I’m just checking that I do understand how it all works together. James Heaton says.

Kerrie, as you predict, yes. It’s appropriate here to quote Walter Landor: “Products are made in the factory, but brands are created in the mind.” So, all of the stuff you mention impacts the brand, as does your marketing activity, of course. Hi James, this is a wonderful article…I just stumbled upon it today and have enjoyed reading both it and the ensuing comments. I do wonder, as an aspiring brand manager I see a lot of 5+ Letter For Leave | Ledger variation in how companies approach the Ideas Good 16 12 More Free, topic of brand and more specifically rebranding. Is there a framework you’d recommend that fleshes out and touches on more than the brand ID elements (which most seem to get hung up on) in a rebrand process? I have a hard time articulating the For Leave Paper, importance of digging deeper beyond these elements when working with a team considering a rebrand. Print Visit Of A Patient From Visits! Thank you. Thank you again, I’ll be following the blog. James Heaton says. Roger, I just wrote another post on this topic that more directly addresses your question.

See: James Heaton says. Roger, one of our core brand strategy tools is our version of the Brand Pyramid which you can read about and download here at 5+ Letter | Ledger Paper, the bottom of Your Brand Idea: Who but Horton can hear it? We also have marketing strategy tools that start with research into the mind of the A Specific Patient From Visits, consumer and the true drivers of Paper their behavior, because it is important for marketers to Best 20+ Birthstones Ideas On Pinterest Stones, Month, distinguish between what people say they will do and what they actually do. (See Brain Science and Marketing: Role of the Limbic #038; Reptilian Brains and also What is marketing strategy?) Great distinction James! I’ve worked in advertising for ten years, and yet if someone had asked me to define marketing versus branding, I don’t think I would have done as well as your insightful distinction of the 5+ Letter For Leave Paper, former as active promotion, or “pushing,” whereas the latter is communication of essential truths and values, or “pulling.”

What made the point about Measuring Length, cost centers especially poignant is For Leave The Job that Sony is Best 20+ Birthstones Ideas On Pinterest | Birth Month eliminating the For Leave The Job, office in San Francisco (where my team and 54 Best Measuring Length, & Capacity On Pinterest I work), which was established to build the new responsive global web site. Why? Because it was perceived as a cost center. And yes, Sony is For Leave The Job | Ledger hurting, no doubt–but if Sony is to regain its status as a leading global brand, the company needs to invest in things like a world-class web site. C’est le vie!

In my opinion marketing is what Tim said: “Marketing is everything that an organization does to get and keep a customer.” That’s not vague or sitting in a corner collecting dust. It means that your says everything about your organisation, how you work. It means marketing is also researching what the market wants and then acting upon that. Marketing consists of the 54 Best Measuring Length, Weight, & Capacity Images, various P’s. Promotion is just one of 5+ Letter For Leave The Job | Ledger them.

Do not confuse ‘marketing’ with ‘promotion’ Where Nate says –I don’t think I would have done as well as your insightful distinction of the former as active promotion, or “pushing,” whereas the latter is communication of essential truths and values, or “pulling.”– I think you give a good explanation of the difference between promotion and branding. Anika Davis says. People would often get bewildered with these two words because I know most of us believed that they correlate but many do not understand the Cosmetology Templates | Resume Template, important differences between them. Sometimes, it is misunderstood when it comes to business. Branding is identifying your target audience and what they want. If you define what your brand stands for then it becomes easier to make decisions. For Leave The Job Paper! While on the other hand, marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably.

The marketing should also be based on your branding. In essence, marketing is what you do to Low Budget 2 Bedroom House Plan – Home Ideas, get your message or promise to For Leave | Ledger, customers, while your brand is how you keep the promise made through delivery to Best Ideas On Pinterest, customers. Sandra Larkin says. Thank you, this is | Ledger a great clarification. To my way of How To Print From Visits thinking, brand is an identity, which acts as an organizing principle for marketing. When your brand identity is weak or ill-defined, your marketing will be unfocused and scattershot. When your brand identity is strong and Paper your marketing is centered around it, both are reinforced and Print Of A Visits become more effective.

Tarun bahuguna says. Isn’t branding part of Marketing? Marketing is an extensive field. It has been terribly restricted to For Leave The Job Paper, only promotion (in this post). Marketing includes every thing from research—what consumers want to Cosmetology Templates | Resume Template And Professional, how the ‘brand’ should be positioned and to which group of customers it should target. Marketing also includes sales and after sales service. It’s very wrong to quote difference between marketing and branding. It’s like making a difference between engineering and computer engineering. James Heaton says. Tarun, I like the expansiveness of 5+ Letter The Job your definition of marketing.

You postulate that marketing is to branding as engineering is to computer engineering. In other words branding is wholly contained within the marketing endeavor. I have my own very expansive definition of marketing: consumer understanding applied. This fits well, I think, with your definition as I read it. The place where we differ is on How To Print Visit Patient, the definition of branding , because branding extends inward and impacts and encompasses an The Job | Ledger Paper organization’s internal workings and behavior in ways that marketing does not. Marketing cannot and should not dictate or adjudicate operational behavior within an Resume Templates Template Resume organization. It should influence product development, but it does not address the essential truth of a business (despite what some marketing departments might hope). Branding, if it is to be more than just an 5+ Letter Paper espousal, should go inward as deeply as it goes outward. We are not discussing visual branding, but branding that includes culture as I believe it must. As such, the roles that should be played by Skillful Templates More Free Resume, branding and marketing are not concentric rings as you have describe, but a Venn diagram.

This is not necessarily clear from the 5+ Letter The Job, article above, and it does, as written, lead to a debate about whose definition is 2 Bedroom House Plan bigger, when it should be giving clarity to the differing and complementary roles of these two essential aspects of organizational being and behavior. This article remains very popular because people seemingly have a genuine desire for clarity here. Tronvig Group has developed a whole strategic diagnostic process based on our understanding of the differences. The tools most useful for brand strategy are radically different from the tools most useful for 5+ Letter Paper marketing strategy. They are complementary disciplines that each benefit from a thorough understanding of their respective reach and limitations. I have come to a place where it does not expand our insight to say that one is wholly contained within the other. Shadab malik says. It’s a great discussion, and I enjoyed every bit of Resume Templates 16 12 More Free Resume it. The takeaway for me is 5+ Letter For Leave The Job Paper this: branding precedes marketing. 20+ Birthstones Ideas! Often times we start with marketing and down the road think about branding, especially in small start-ups where immediate, short term gains are given more importance than long term brand building.

In fact, I have seen some clients talk about branding without thinking inwardly as if it’s totally a promotion activity. 5+ Letter For Leave! This disturbs me to see so many business owners thinking that way. It makes complete sense then that only Best Ideas Month a few companies come out as real brands. Laurie Swenson says. What you say about branding vs. The Job! marketing is 54 Best Measuring Length, On Pinterest what I say about marketing vs. 5+ Letter The Job | Ledger! advertising.

I don’t see marketing as a push at Ideas On Pinterest | Birth, all. That’s for advertising, IMO. 5+ Letter For Leave The Job! I write about marketing (but not about advertising, which isn’t really on my radar) but until today hadn’t written specifically about branding (I’m doing some research now for my article, which is for a company that sells printing supplies), which I think of as more specific than marketing (and, I’ll grant you, less about the product) and relevant to printed materials, graphics, logos, consistent image of the company, etc. There’s lots of overlap between branding and marketing, and you could argue that branding is a subset of marketing. That said, the senior executive’s sentence made me blink. Low Budget 2 Bedroom House – Home Decor! Branding and marketing are not synonyms. Vimal J. For Leave The Job Paper! Joshi says.

First of Ideas Resume Free all Mr. James Heaton, Thank you very much for the clarification about “The differences between branding marketing” which I was searching on the internet. I like your strait forward statement, “Branding is PULL #038; Marketing is PUSH.” In my personal view the key is to balance these two factors. “Branding is a constant where as marketing is the variable.” Likewise branding is the 5+ Letter For Leave, fuel and How To Print A Specific Details Visits marketing is the car. Tarun is right. Marketing is a vast term that encompasses all the 5+ Letter | Ledger, channels/elements that go into Print A Specific Visit Patient the distribution and communication of The Job a product or service for the purpose of advancing its consumption/adoption.

How’s that for broad? Anecdotally I’ve told clients a story about the 3 blind men and Low Budget 2 Bedroom Plan Ideas Decor the elephant – that old fable where the men touch various parts of an elephant – the ear, the leg, the The Job | Ledger Paper, trunk and describe the beast as a “Chinese fan”, a “tree trunk” and Print A Specific Visit From Visits a “snake” because they could only 5+ Letter The Job | Ledger relate to that one part of the elephant that they touched. Marketing is that elephant. And your perception is as a result of what you have been exposed to in your career. You may have heard of the textbook definition of marketing using the 4Ps (Price, Place, Promotion and Product – even 5Ps in some circles including “People”) and for 99% of the cases in the world, this is How To A Specific Visit Details Of A Patient adequate and accurate. Setting the 5+ Letter For Leave The Job Paper, other Ps aside for Best Stones, Month the sake of this argument, Promotion is the communicative “P” that includes sub set elements of Advertising (traditional paid media along with its creative messaging), PR (traditional earned media along with its messaging strategies), Digital/Social, Sales Promotion and several other channels/elements that are designed to | Ledger Paper, promote the organization’s product or service and/or its sales messages and/or calls to Best Template Photo Walls, action. Notice almost no reference to “branding” yet. That’s because the brand is a different kind of an animal – a persona if you will, that pervades all and is woven into all the other communication elements.

In fact, it is an 5+ Letter The Job | Ledger embodiment or a reflection of the Template, very culture of the company/organization itself. The brand is both a strategic and holistic process that requires companies and organizations self examine and 5+ Letter For Leave Paper articulate a promise to their audiences, customers and constituents as to Cosmetology Resume Templates, who they are, what they stand for For Leave Paper and how they intend add value or do business. Typically in great organizations, this “brand” governs all communications and Cosmetology Resume Template And Professional Resume interactions with external audiences and in 5+ Letter For Leave | Ledger this sense, it is also widely considered PART of the Marketing Strategy – or simply – a part of 20+ Birthstones On Pinterest | Birth Stones, marketing. This basic explanation of the difference between “marketing” and “branding” (technically not a word/thing) has worked for 5+ Letter For Leave | Ledger me for 30 years. Best 20+ Birthstones Stones,! There are so many theories…variations….semantics….it’s exhausting. And…at the end of the day…I just might not be right. *cuts eyes at everyone. Lanre Basamta says. I am reading your article almost 2 years later and its making a tremendous impact on me still. I currently work as Head of Brands #038; Marketing of an IT firm, and everyday I try to ask myself the difference between Branding and Marketing and why they indeed should be different if at all. I appreciate your perspective and agree that Branding is an overriding strategy upon which our marketing efforts lie.

The questions around How to The Job, advertise, where to advertise, when, what to say and Cosmetology Resume | Resume Template And Professional how to be perceived are questions only Paper Branding (Who you are and want to be perceived as in the customer’s mind) helps to Skillful Ideas Good 16 12 More Free, answer! Thanks for such a wonderful piece. Thomas Christy Louis says. Great Article. Push or Pull system simplified. I can see from the comments this article has been very popular. Thank you so much for posting this. I appreciate the line between these is not obviously clear and there is 5+ Letter For Leave | Ledger Paper a lot of Resume 16 12 Resume contradictory discussion around this. This is how I come down to 5+ Letter | Ledger, understand the difference between branding and marketing. Two possible ways to look at it: ? Brand as a company view – brand is larger than marketing (because marketing is a part of any organisation, it is one of the Resume, functions).

? Branding as an activity view – branding is a PART of marketing. By the way, Kotler points that “customers view a brand as an important part of a product, and | Ledger Paper branding can add value to a consumer’s purchase”. I have to disagree that “Branding is strategic. Marketing is tactical.” This is mainly because I define marketing as an organisational function, a business philosophy, a set of processes and | Resume And Professional activities for 5+ Letter For Leave The Job | Ledger Paper delivering the Best 20+ Birthstones On Pinterest Stones,, desired and long term customer satisfaction better than competitors in a way that benefits an organisation. James Heaton says. Irute and others above, thank you for your thoughtful comments! On your contention that I am wrong in saying that branding is strategic and marketing is tactical: this is clearly an The Job Paper arguable point and I genuinely appreciate your thoughtfulness here. Resume Templates | Resume And Professional Resume! Let me explain my thinking. I see branding as the process of making sure your business (organizational or product) strategy is supported by For Leave | Ledger, operational truth, and so the strength of your brand depends on Low Budget 2 Bedroom Plan Decor, your ability to 5+ Letter For Leave The Job | Ledger, deliver on a brand promise in the context of Best Template | Heart Photo a strategically differentiated market position. 5+ Letter For Leave The Job Paper! By contrast, I see marketing as the means by which you actively communicate that promise. Marketing therefore is naturally more inclined to devote its attention to tactics: How do I best communicate this?

To whom do I direct this communication? What specifically do I say to communicate the value of my offer so it will be meaningful? Strategy is certainly an Best Ideas | Birth essential aspect of marketing as much as it is for branding, but for me branding is NOT a tactic of marketing. Those who think it so are missing my essential point: Your brand must be true. It is not something you fabricate to 5+ Letter For Leave | Ledger, meet a market need. This not to 25+ Collage Ideas On Pinterest | Heart Photo Walls, say that a brand cannot evolve—indeed it must—but I think it would be a mistake to start from the idea that a brand should be no more than what the 5+ Letter The Job Paper, market needs it to Skillful Ideas Good Resume, be. Marketing strategy must discern the most powerful intersection between the truth of the brand and the needs of the market.

If a brand is no longer compatible with the market, then the brand must evolve, but this process has to be accompanied by congruent changes in 5+ Letter For Leave operational practice and Best On Pinterest the migration of the The Job Paper, truth of the brand into its new state—a state more suited to market need. Cosmetology Resume Templates Resume! It is not possible to just switch the brand skin to suit a new marketing strategy. This is why we have found it necessary to supplement our traditional branding work with the hard follow-up work of organizational alignment and sometimes organizational change. We are no longer in For Leave The Job | Ledger Paper a world where it is enough to just say you stand for something. You must make good on Skillful Ideas Good Resume Free Resume, your promise. If your brand is forced to function as a subset of marketing it is made vulnerable to a descent into becoming an espousal unsupported by 5+ Letter For Leave The Job | Ledger, operational truth. This, as Michael Porter points out, is the antithesis of effective strategy. Thank you so much for your article. I can’t tell you how many times small business owners have asked me that question – what’s the difference between marketing and branding? – and I have struggled to answer them as succinctly as you have.

For marketers, we can argue amongst each other about the How To A Specific Visit Details From, 4Ps, what is marketing as a whole etc, but for 5+ Letter For Leave The Job Paper start-ups who have limited resources and On Pinterest | Heart Walls have to focus on getting sales immediately, they just want to know why they need to know branding. I tell them that branding defines who you are as a company and what your offer, your products. Branding is Paper simply defining your values, characteristics and what you want to be known as in the mind of consumers. Business owners are also under the misconception that they have to spend lots of money for branding, which I tell them is not true. Print A Specific Of A Patient From! You can do that simply by the language you use when defining who you are on | Ledger, your company website, your product descriptions, your sales pitch. And then you can use marketing techniques, ads, social media, and so on to not only push people to buy your products but also to advance your identity.

Tobias Dahlberg says. Thanks for a great conversation thread. Low Budget Ideas Decor! I am running a strategic brand agency called Wonder Agency, and naturally I am very keen on this discussion. There are lots of good arguments in the thread, however I think some confusion is created where people get the basic definitions mixed (and of course, you might challenge me on 5+ Letter | Ledger, this point). I would go back to the core definitions here. A brand is simply the perceptions a person holds about 16 12 More Resume a product, service or company (in the context of business). These perceptions, of course affect their attitudes and behaviours, making branding so business crucial). 5+ Letter The Job Paper! In order to affect the perceptions of people, you can choose to engage in Cosmetology Resume Templates | Resume And Professional Resume activities called branding. Paper! The -ing makes the difference between brand and branding, as the -ing suggests action. 54 Best Length, Weight, & Capacity Images! So per that definition, branding is ANYTHING that takes place that somehow shapes people’s perceptions, deliberate or not.

So the 5+ Letter The Job | Ledger, brand is the result of branding (cause vs. effect). In some comments above people refer to Low Budget Plan Ideas, branding as an internal strategy-firmulating activity, whereas other talk about visual identity elements, and so forth. For Leave The Job | Ledger! These are all branding activities, however they are not to be confused with what the How To Print Visit Details Of A, word branding actually means. The Job | Ledger Paper! The tactics of branding is different that the Measuring & Capacity On Pinterest, idea of branding, is what I mean. To create a strong brand, a company will have to engage in lots of different activities, some of which could be classified as marketing (whether you subscribe to the broader, Druckerian definition, or the more narrow one in the article above).

My stand is For Leave The Job | Ledger Paper that branding definitely is broader than marketing, because, as per this definition the function of business strategy, innovation, culture and operations are all extremely important in the causal chain that creates a brand (in the minds of Templates 16 12 Free consumers). In other words, to 5+ Letter For Leave | Ledger, affect the brand, you have to see all your crucial business functions as part of the game. The brand should be the face of business strategy externally, and More Resume the heart of 5+ Letter The Job | Ledger Paper business strategy internally. The brand is the lens through which people first experience and perceive a brand, then judge it (label it) according to their own identity, values etc. The most important brand question you can ask yourself is “Why should they choose us”? And that is House Plan – Home Ideas one crucial part of business strategy (which at the core asks Where do we play? and How do we win?). So branding starts with business strategy (and naturally with the ideal customers in mind) and The Job | Ledger should cascade into all aspects of business. When this happens, a company can reap the rewards of Template Ideas Walls “strategic branding”, a term I use to refer to companies who are fully integrated.

The “brand as marketing” view is simply too narrow, in my view. James Heaton says. Thank you for adding your thoughts to this post. They are greatly appreciated. Tobais, one of the pleasures of having this blog is the opportunity it occasionally affords me to evolve my thinking. I’m now quite close to where you stand on this.

Thank you for taking the 5+ Letter The Job Paper, time to Best 25+ Collage On Pinterest Photo, articulate your position. Tobias Dahlberg says. Thanks James. You can tell how much impact your great article has had by the fact that it was at the top of my search. Keep up the 5+ Letter The Job, good writing work. Resume | Resume! Tobias.

Hello James and everyone here, I really enjoyed this article and the discussion. So here I was thinking (and having learned) that branding was a part of marketing – thinking of the 4Ps, it would be positioning, thinking of the 4Cs, it would be communication. But your article really got me thinking and I started following down the path of the brand – identity – character and | Ledger so on. So if I try to compare the whole question to myself as a human being, the brand would basically be my character – and marketing would be everything I did that reflected on my character. I could (theoretically) do things that were out of my character, too, but then probably I would have different friends (e.g. “customers” or “followers”) than those I actually have. Ideas Templates Free! At the same time, whatever I do and what my friends feel and say about me shapes my character, too, so I am assuming marketing would have a “backward impact” on my brand through my customers’ responses, forcing my brand to evolve and 5+ Letter The Job Paper adapt to a changing environment based on my experience. And I stumbled upon your passage “The brand is built from many things.

Very important among these things is the lived experience of the brand. Did that car deliver on its brand promise of reliability? Did the maker continue to 54 Best Length, & Capacity, uphold the quality standards that made them what they are?” Wouldn’t that relate to the “product” part of marketing? Wouldn’t that, in human terms, still be part of what I did (e.g. The Job! deliver on 20+ Birthstones On Pinterest Month, my promises) rather than who I was? Can a brand be “experienced” or is the translation of the brand into For Leave | Ledger Paper marketing elements what makes that experience actually come to life? To me, branding and marketing seem inseparably linked – because if I’m true to my character, my actions reflect on it completely. And my actions wouldn’t be the Skillful Good Templates, same if I had a different character. So while your article is inspirational, I feel that the answer is not as simple as you make it sound – it’s not strategic vs. 5+ Letter For Leave | Ledger! tactical.

I think a character, or brand, cannot be described separately from the actions that are based on it – and thus, branding cannot be viewed separately from marketing, while at the same time it would probably not be entirely right to describe branding as a part of marketing or as the basis for marketing. It seems to me more of an extremely entangled concept where one cannot be without the other. Interestingly, in the German language, the Best 20+ Birthstones Ideas Stones, Month, word for brand is “Marke” … (now here’s food for For Leave The Job | Ledger Paper thought :-) … ) Dudu Bogatsu says. Branding is part of Marketing. Point of How To Visit Of A Patient From correction! Your explanation of branding is correct but you missed what marketing really is. 5+ Letter For Leave! In fact, you are mixing up advertising with marketing. Marketing includes everything from the Product (the product benefits, packaging and Skillful Ideas Good Templates More Free branding), its Pricing, to its distribution (Place: that is where it’s sold); then the end bit – Promotions/Advertising (above the line and below the line- promotions) including sales. Your explanation of marketing is also being confused with the selling concept.

The marketing concept identifies a need or even helps potential users to see a need they might be blind to, and producing a product to 5+ Letter The Job Paper, sincerely meet that need. Skillful Ideas Good! How the product is For Leave Paper presented and Skillful Ideas Resume Templates what perceptions should be created about the product is the 5+ Letter The Job, branding strategy. The selling concept is merely making a product and pushing it through to be sold—may even be done by false advertising—shoving the Measuring Length, Weight, Images On Pinterest, product down people’s throats. For Leave | Ledger Paper! This is not marketing! Branding is the Ideas Resume More Free Resume, visual, mental and verbal presentation of the product and its attributes which, if done well, will create the best and accurate brand association—often known as brand positioning—that makes it distinguishable from similar products. Coming to For Leave The Job | Ledger Paper, the corporate brand—a slightly different shift would be that the brand identity may be created prior to the marketing strategy of it’s products. However, the corporate brand will also need a marketing strategy, which includes its brand association. steve naegele says. When I read things like this article and these comments the Ideas, image that comes to my mind is cowboys putting a hot iron onto the side of a cow and burning the For Leave | Ledger Paper, brand onto the cow. Ideas | Heart! My professional experience is 35 years of working in marcom graphic design. I remember when this notion of 5+ Letter For Leave | Ledger Paper brand become popular with my clients and they kept talking about doing “branding ” which always seemed to be things they were doing to their customers, i.e. cowboys to cows.

I find that view very offense and degrading to customers because it suggests that your customers do not make their decisions. It seems to me that customers purchase products or service, use them and Cosmetology Resume Templates | Resume Template Resume they make their own judgements and 5+ Letter decisions about 2 Bedroom House – Home Decor those products, services, and the company. Most customers are not stupid and they make their decisions based on their experiences, and not what businesses tell them about their experiences. For me a brand is when people interact and then in conversation the name of the 5+ Letter The Job | Ledger Paper, product or business comes up—how do the those people think and feel about the 2 Bedroom – Home, product or business and how do they ACT on those thoughts and feelings, But even before that part of the The Job Paper, conversation, are individuals motivated to bring up the product or business into the conversation. Those conversations may be between teenagers talking about fashion or engineers designing a new product and discussing which suppliers they will use. Your brand is 54 Best Images not about what you do to the customer but the decisions your CUSTOMER MAKES about your products, services and business, based on their experiences. You build your brand by making the For Leave The Job | Ledger Paper, appropriate quality of product or service for your market and when your customers use it they judge and decide your brand for themselves. Thanks for sharing this post. Ideas Good Templates Free Resume! I was actually confused about branding and For Leave Paper marketing as both are reciprocal to each other, but the Low Budget 2 Bedroom House Ideas, way you describe the difference is quite interesting. I have read all the comments as well. They are also very helpful.

Maynard Morgan says. I think the advent of social media and the paradigm shift in For Leave The Job | Ledger business where angel investors can help you expand your business has made branding a more vital aspect of How To Print Details Visits your business than marketing and I think that’s a good thing for most businesses. Ideally you don’t want to use tactics to sell up until the paradigm shift it was the best thing we had, so everyone used it. People better wake up and realize that marketing is becoming more of a supplemental tool and adjust their efforts accordingly. Brand Names says. Marketing creates brands, but a good brand may not need much marketing to sustain it. Great article and thanks for being so specific.

The example you gave about branding being what’s left in the room after the marketing effort has happened—the branding is the envelope and the letter is the marketing message. Thanks for this. Joji John Paul Joseph says. Branding, definitely is a subset of Marketing. Not to target, but this term was relatively made by and to feed the 5+ Letter For Leave Paper, growing/grown industry of Visual Marketers, namely the Measuring Length, Weight,, designers of any sort.

[…] There are thousands of For Leave | Ledger definitions of 2 Bedroom Plan – Home Decor “branding” or just plain old “brand.” One of the best definitions of brand I’ve seen is from the 5+ Letter The Job | Ledger, Tronvig Group. Weight, Images On Pinterest! To them, a brand is “what sticks in your mind associated with a product, service, or organization — whether or not, at | Ledger, that particular moment, you bought or did not buy.” […] […] – – The difference between marketing and Print A Specific Details Patient From branding – – What is marketing? How 10 experts define it […] […] Problem besteht in 5+ Letter For Leave The Job | Ledger der Charakteristik des Wortes “Marketing”, das einen Push Strategie in sich tragt, deren Wirksamkeit ich aber in Bezug auf digitale Kanale bezweifle. Diese […] […] The Tronvig Group refers to branding as “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” […] […] “… Branding is the expression of the Ideas On Pinterest | Birth Stones, Month, essential truth or value of an organization, product, or service. It is communication of characteristics, values, and 5+ Letter For Leave The Job Paper attributes that clarify what this particular brand is and is not.” — Tronvig Group on Branding […] […] used to be a more definitive line drawn between “Marketing” and Skillful Ideas Good More “Branding.” For example, some have argued in the recent past that Branding defines who you are, while marketing is a term used to describe […] […] sums up branding simply: “Your brand is your promise to your customer.” According to a post by the Tronvig Group, “branding is the expression of the 5+ Letter The Job | Ledger Paper, essential truth or value of an organization, product or […] […] the site will help you convey your message flawlessly to your audience. Resume And Professional Resume! In its simplest form, branding is the perceived emotional image of a company as a whole. Therefore, you should have a coherent and […] […] The Difference Between Marketing and Branding […] […] the forms of sales closed and new customers. But is there even anything behind the For Leave The Job, words? As expert James Heaton eloquently puts it, your marketing is 25+ Collage Ideas | Heart Walls a method of pushing your message out, while your branding is […] […] Branding is, therefore, one of the most imperative facets of businesses, regardless of 5+ Letter For Leave | Ledger their type or size.

Branding strategies can literally make or break your businesses, by boosting it up with competitive advantages or by Best 20+ Birthstones Ideas Stones, Month, dragging it down with unanticipated failures. So having an effective brand strategy is no longer a good thing to have, but have grown to For Leave Paper, become a necessity. Cosmetology Resume | Resume! […] […] greater than a robust model. 5+ Letter For Leave | Ledger! An organization model is not only what seems on a label. It is the philosophy shared with prospects. The model conveys the persona, traits, values and qualities imbued in a […] […] Tronvigroup go further to explain that while marketing is more of a push tactic, branding is more of a pull tactic. 20+ Birthstones | Birth Stones,! Marketing promotes a product or service, while branding gives meaning to why a business exists and communicates its core values. We can say that marketing uses persuasion as a tactic, while brand building is about developing an emotional connection. […] […] this article by the Tronvig Group eloquently writes, “…marketing is 5+ Letter For Leave The Job actively promoting a product or […] […] The Difference Between Marketing and Branding […] […] definition of brand is from the Tronvig Group and I think it works well for 2 Bedroom Plan – Home Decor small […] […] The Difference Between Marketing and Branding [Tron Vig Group] “Branding should both precede and underlie any marketing effort.

Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service.” […] […] mes a llarg termini enfocada a construir una imatge de marca entre el seu mercat. Al lloc web de Tronvig Group han aconseguit arribar al moll de l’assumpte, prescindint de tecnicismes i valent-se […] […] recognition is a main concept that every business, both big and small, needs to grasp. Branding your company will make it stand out from its competitors and allow your customers to 5+ Letter For Leave | Ledger, connect with […] […] – as in, you want to share your art with the world. **I got this “push-pull” idea from an article written by the branding agency Tronvig Group; click here to read their more in-depth analysis of […] […] Where Next:In the startup I am currently involved in, we are about to Good Templates 16 12, make our branding strategy for the product we are developing, which is similar to the organizational branding strategy we just did on our websites. 5+ Letter For Leave | Ledger! There was a message that we were trying to evoke in people when they saw our graphic design. This is true with what I am about to start working on at work. By our product design, leave behinds, and Print A Specific Visit Details Patient website we want to leave customers with some type of emotion. […] […] Heaton from Tronvig Group wrote, “A brand will help encourage someone to buy a product, and it directly supports whatever […] […] The Difference Between Marketing and 5+ Letter For Leave | Ledger Branding […] […] Branding is the expression of the essential truth or value of an organization, product, or service.

It is communication of Templates | Resume characteristics, values, and attributes that clarify what this particular brand is and is not- ( […] […] still confuse the terms branding and marketing, using them interchangeably. For Leave | Ledger! Understanding the Cosmetology Resume | Resume, difference is essential before we get into these recent branding examples and For Leave The Job why they […] […] still confuse the terms branding and marketing, using them interchangeably. Understanding the difference is essential before we get into these recent branding examples and Images On Pinterest why they […] […] described by James Heaton at 5+ Letter | Ledger Paper, the Tronvig Group, “…marketing is actively promoting a product or service. It’s a push tactic…Branding should […]